Netflix CEO Ted Sarandos expressed interest in having Taylor Swift perform on Christmas Day before headlining a Super Bowl stage in 2025. Despite reports that Swift attended a game between Travis Kelce's Kansas City Chiefs and the Pittsburgh Steelers, Sarandos is hopeful for future collaborations with the singer. Netflix's Christmas Day broadcasts have seen success, with Beyoncé's performance during the "Christmas Game Day Beyoncé Bowl" drawing in 27 million viewers. Sarandos believes that live content growth, such as the Jake Paul-Mike Tyson fight, could continue to attract large audiences on the streaming platform.
Netflix CEO Thinks Taylor Swift Could Perform at Christmas NFL Game
REUTERSKim Kyung-Hoon
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