Meta has made some big changes to Reels
Meta seized the opportunity to promote Instagram and Facebook as alternatives to TikTok when the latter faced a potential ban in the US due to a new national security law. Meta made design tweaks, introduced new features, and ran ads positioning its platforms, especially Reels, as direct competitors to TikTok. The company also launched a new shopping feature in Reels similar to TikTok Shop and encouraged users to link their TikTok accounts to Facebook. Despite Meta's efforts, the response from users has been mixed, with some criticizing the changes made to Instagram. The impact of Meta's strategy on attracting TikTok users to its platforms remains uncertain, as initial data shows only a modest increase in daily active users and downloads for Instagram and Facebook during TikTok's downtime.
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